Project: HRVST
Date: August 2020
In 2020 the world was hit with the COVID-19 pandemic which led to country-wide lockdowns. For developed countries with established last-mile delivery options, adjusting was easier. For countries like Zambia, there were not many options.
The Zig's Innovation Hub stepped in to launch HRVST, Zambia's first fresh food delivery app.
User Experience
Below are high fidelity wireframes and a prototype of the user journey which details how customers are expected to navigate through the app. We incorporated mobile payments to reduce purchase friction.
The UI and branding across the app and website convey the colorful experience of visiting the market in real life.
Social Media Marketing